Start Ups disrupting the Real Estate Industry in India

Technology and the internet has changed the way most of us do business and has made our life more comfortable than ever. Thanks to this, almost everything is available at a click of a button including choosing a home. Start-ups are emerging in the reality space looking to make the home buying experience simpler, quicker and more interactive. Here is a look at start-ups that are disrupting the real estate industry in India.

Square Yards

A real estate start-up focusing on NRI investment; Square Yards is an aggregator offering an integrated menu of property and asset portfolio from reputed builders in India. Founded by investment banker and IIM-Lucknow alumnus Tanuj Shori and Kanika Gupta, a wealth manager, Square Yards claims to have sold 350 homes in 19 hours of its launch. The portal aggregates over 6000 projects from 500 real estate developers and distributes around 27000 different configurations of homes. The company also has a presence in seven countries including India, Hong Kong, UAE, Qatar, Singapore, UK and Australia.  

A product developed by Square Yards, Square Connect is a mobile app made for real estate brokers and gives them access to bestselling and highest commission paying projects in the world. It also lets agents track payments, give news and updates, loan and EMI calculator, etc. to make a broker’s life better.

Square Plums

Square Plums is India’s leading chain of “Branded” rental homes for singles with presence in 5 cities and managing hundreds of properties. Square Plums aims to make it easy for singles to rent fully furnished homes in prime locations. All Square Plums homes are curated, designed and furnished keeping in mind the unique requirements of singles. For house owners, it offers the benefit of letting out a fully furnished house, with up to 50% higher rentals, without having to spend on furnishing the house.

Purple Yo

Incorporated in January 2015, PurpleYo is essentially a big data and analytics platform for the real-estate sector, providing information to entities that have a commercial real-estate requirement. Helping customers find and shortlist properties, the platform is not doing any transactions as of now. Rather, on request it connects the users directly to the developers on their platform. Being absolutely free, the platform has no brokers on their website in a bid to empower users with more information. On B2B side of the business, it acts as a marketing tool for other real-estate developers, offering a competitor performance dashboard, their pricing, and comparative analysis of properties, market analytics and e-mail campaign services. Almost 30,000 brokers and commercial real estate executives use PurpleYo every month to find office spaces.

Sadanika Solutions

A Bangalore-based start-up dedicated to building smarter technology for real estate, Sadanika Solutions has two products – homebuy360 and homefind360. Homebuy360 is India’s first online application that provides login facilities to buyers. It connects builders, buyers and brokers through a single online platform. Homefind360 is a platform that gives essential information to property finders that would help buyers discover the right home.


An app that helps find a better rental solution, Nestaway help you find, book & move-in to a rental home of choice across Indian cities. They turn houses to fully furnished apartments and provide them to verified tenants. The app also provides assistance in moving in; fixing repairs; paying your rent, etc. The company was started by Jitendra Jagadev, Smruti Parida, Amarendra Sahu, and Deepak Dhar has been funded by Flipkart and Tiger Global.


Are you looking to design and visualise your dream home before buying it? Then Ghar360 is the ideal platform for you. Founded by Ajesh Joy and Sanju Thomas, Ghar360 is a cloud-based 3D reality platform that not only enables users to design their dream home but also focuses on providing IT solutions for the architecture and interior design industry. They also have tie-ups with vendors who sell home products.

Radiance Home Interior Solutions

Radiance Realty offers end to end interior solutions to home buyers. It provides homeowners with the options needed to transform a House into a Home. This one of a kind offering provides a wide range of customised Furniture and home decors supported by technical expertise and experience professionals that delivery quality craftsmanship within the required budget. They work closely with the owners, every step of the way to suite the taste and character of the owner.


BroEx is a unqie portal and app bringing together all real estate brokers under one platform. It allows real estate developers to share their property listings & requirements with brokers in the city. Developers and Brokers can search each other depending on the requirement. It has a Auto Matching feature allowing developers to list their inventories and get notified for matching requirements.


CoHo aims to provide a better living experience to millennials in India. The company is pioneering the concept of Co-Living Spaces in India. Along with housing, the company also provides end-to-end home services like housekeeping, repairs, maintenance, high-speed internet and other utilities.

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